Celebrating Its Centennial, Hasbro Donated 1 Million Dollars to Charities

In honor of its centennial anniversary, on September 20, 2023, Hasbro, known for its toys including Furby, and board games, announced a significant charitable contribution. Alan Hassenfeld and the Hassenfeld Family Foundation donated 1 million dollars to four charitable organizations aimed at helping children and families. This donation became part of Hasbro’s long-term philanthropy and social responsibility program.

The funds will be distributed among four organizations: Games for Change, Hasbro Children’s Hospital, One Tree Planted, and Toys for Tots. A special feature of this initiative is that the fund distribution was determined by Hasbro fans themselves. Starting September 22 through November 30, as part of Hasbro Pulse Con 2023, buyers could vote for their preferred charity with each purchase made on the HasbroPulse.com website.

Alan Hassenfeld, reflecting on the company’s history, expressed pride in how the company has maintained its original goals — bringing joy to children and families. He acknowledged the contribution of employees, fans, families, communities, and partners in supporting the company’s mission.

Kevin Coleman, Senior Director of Global Philanthropy and Social Impact at Hasbro, also emphasized the role of the Hassenfeld family in creating a culture of joy and togetherness through play.

The Hassenfeld Family Foundation, established in 1944 and based in Providence, Rhode Island, focuses on supporting public welfare initiatives in Rhode Island. Hasbro, founded in 1923 by the Hassenfeld brothers, has become a symbol of unforgettable experiences for generations of children and their families through brands such as MR. POTATO HEAD, G.I. JOE, TRANSFORMERS, MY LITTLE PONY, MONOPOLY, PLAY-DOH, NERF, MAGIC: THE GATHERING, and DUNGEONS & DRAGONS.

Hasbro Pulse Con 2023, a key event in this celebration, will be streamed live on the Hasbro Pulse YouTube channel. The event promises to offer exciting content for fans and is part of Hasbro’s broader mission of connecting generations through storytelling and play.

This announcement is a testament to Hasbro’s ongoing commitment to making a positive impact on communities and further fulfilling its mission of creating joy and togetherness for people around the world.